Why attachment security matters: How customers' attachment styles influence their relationships with service firms and service employees

Journal of Service Research

Volumn 14, Issue 3, 2011, Pages 285-301

  Mende, Martin ^a   Bolton, Ruth N ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b Marketing Science Institute   (United States)

Author keywords

Attachment styles; Attachment theory; Market segmentation; Relationship marketing; Satisfaction

Indexed keywords

EID: 80055039408     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670511411173     Document Type: Article

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