Investigating effects of relationship marketing types in life insurers in Taiwan

Managing Service Quality

Volumn 23, Issue 2, 2013, Pages 111-130

  Yu, Tsu Wei ^a   Tung, Feng Cheng ^b  

^a CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b KUN SHAN UNIVERSITY   (Taiwan)

Author keywords

Customer loyalty; Life insurance; Relationship marketing; Relationship quality; Service quality; Taiwan

Indexed keywords

EID: 84874793780     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604521311303408     Document Type: Article

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