Relationship marketing and the management of corporate image in the bank-SME relationship

Management Research Review

Volumn 34, Issue 3, 2011, Pages 325-336

  Vegholm, Fatima ^a  

^a ROYAL INSTITUTE OF TECHNOLOGY   (Sweden)

Author keywords

Banks; Corporate image; Relationship marketing; Small to medium sized enterprises

Indexed keywords

EID: 79952803942     PISSN: 20408269     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409171111116330     Document Type: Article

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