Social Media Affecting Tour Operators' Customer Loyalty

Journal of Travel and Tourism Marketing

Volumn 30, Issue 1-2, 2013, Pages 41-57

  Senders, Astrid ^a   Govers, Robert ^a   Neuts, Bart ^a  

^a UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Customer loyalty; relational benefits approach; social media

Indexed keywords

EID: 84874593756     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2013.750993     Document Type: Article

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