Designing business models for value co-creation

Review of Marketing Research

Volumn 9, Issue , 2012, Pages 51-78

  Storbacka, Kaj ^a   Frow, Pennie ^a   Nenonen, Suvi ^a   Payne, Adrian ^a  

^a NONE

Author keywords

Business model; Co creation; Configuration; Use value

Indexed keywords

EID: 84874193655     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2012)0000009007     Document Type: Article

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