A practical framework for destination branding

Bridging Tourism Theory and Practice

Volumn 1, Issue , 2009, Pages 149-158

  Tasci, Ash D A ^a   Gartner, William C ^b  

^a MUGLA SITKI KOCMAN UNIVERSITY   (Turkey)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Branding; Destination; Identity; Image; Research

Indexed keywords

EID: 84876301834     PISSN: 20421443     EISSN: 20421451     Source Type: Book Series    
DOI: 10.1108/S2042-1443(2009)0000001013     Document Type: Article

References (0)