A proposed procedure for construct definition in marketing

European Journal of Marketing

Volumn 47, Issue 1, 2013, Pages 5-26

  Gilliam, David A ^a   Voss, Kevin ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Abstraction; Ambiguity; Construct definition; Marketing; Nomological net; Redefinition; Research; Vagueness

Indexed keywords

EID: 84873402531     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561311285439     Document Type: Article

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