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International Journal of Research in Marketing
Volumn 22, Issue 1, 2005, Pages 23-25
Reminder: A horse is a horse
Author keywords

[No Author keywords available]
Indexed keywords

EID: 14644439929     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.11.001     Document Type: Article
Times cited : (47)
References (7)
  • 2
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • G.A. Churchill A paradigm for developing better measures of marketing constructs Journal of Marketing Research 16 1 1979 64-73
    • (1979) Journal of Marketing Research , vol.16 , Issue.1 , pp. 64-73
    • Churchill, G.A.1
  • 3
    • 14644436741 scopus 로고    scopus 로고
    • A social influence model of consumer participation in network- and small-group-based virtual communities
    • U.M. Dholakia R.P. Bagozzi & L.K. Pearo A social influence model of consumer participation in network- and small-group-based virtual communities International Journal of Research in Marketing 21 3 2004 241-263
    • (2004) International Journal of Research in Marketing , vol.21 , Issue.3 , pp. 241-263
    • Dholakia, U.M.1    Bagozzi, R.P.2    Pearo, L.K.3
  • 4
    • 1642501142 scopus 로고    scopus 로고
    • Scale modification: Alternative approaches and their consequences
    • A. Finn & U. Kayande Scale modification: Alternative approaches and their consequences Journal of Retailing 80 1 2004 37-52
    • (2004) Journal of Retailing , vol.80 , Issue.1 , pp. 37-52
    • Finn, A.1    Kayande, U.2
  • 5
    • 11144308765 scopus 로고    scopus 로고
    • Multicollinearity and measurement error in structural equation models: Implications for theory testing
    • R. Grewal J.A. Cote & H. Baumgartner Multicollinearity and measurement error in structural equation models: Implications for theory testing Marketing Science 23 4 2004 519-529
    • (2004) Marketing Science , vol.23 , Issue.4 , pp. 519-529
    • Grewal, R.1    Cote, J.A.2    Baumgartner, H.3
  • 6
    • 0036891309 scopus 로고    scopus 로고
    • The C-OAR-SE procedure for scale development in marketing
    • J.R. Rossiter The C-OAR-SE procedure for scale development in marketing International Journal of Research in Marketing 19 4 2002 305-335
    • (2002) International Journal of Research in Marketing , vol.19 , Issue.4 , pp. 305-335
    • Rossiter, J.R.1
  • 7
    • 14644428127 scopus 로고    scopus 로고
    • A model of export sales forecasting behavior and performance: Development and testing
    • H. Winklhofer & A. Diamantopoulos A model of export sales forecasting behavior and performance: Development and testing International Journal of Forecasting 19 2 2003 271-285
    • (2003) International Journal of Forecasting , vol.19 , Issue.2 , pp. 271-285
    • Winklhofer, H.1    Diamantopoulos, A.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.