Quantifying the economic value of warranties in the U.S. server market

Marketing Science

Volumn 28, Issue 1, 2009, Pages 99-121

  Chu, Junhong ^a   Chintagunta, Pradeep K ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Insurance; Price discrimination; Server market; Sorting; Structural modeling; Warranty

Indexed keywords

EID: 67449119669     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0380     Document Type: Article

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