Nation equity: Country-of-origin effects and globalization

The SAGE Handbook of International Marketing

Volumn , Issue , 2009, Pages 91-113

  Maheswaran, Durairaj Mahesh ^a   Cathy, Chen Yi ^b  

^a NEW YORK UNIVERSITY   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949791115     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9780857021007.n6     Document Type: Chapter

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