Predicting customer profitability during acquisition: Finding the optimal combination of data source and data mining technique

Expert Systems with Applications

Volumn 40, Issue 6, 2013, Pages 2007-2012

  D'Haen, Jeroen ^a   Van Den Poel, Dirk ^a   Thorleuchter, Dirk ^b  

^a GHENT UNIVERSITY   (Belgium)

^b FRAUNHOFER INT   (Germany)

Author keywords

B2B; Bagging; Customer acquisition; Data source; External commercial data; Marketing analytics; Predictive analytics; Profitability; Web crawling; Web mining

Indexed keywords

B2B; BAGGING; CUSTOMER ACQUISITION; DATA SOURCE; EXTERNAL COMMERCIAL DATA; PREDICTIVE ANALYTICS; WEB CRAWLING; WEB MINING;

DATA MINING; DECISION TREES; PROFITABILITY;

SALES;

EID: 84872840380     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.10.023     Document Type: Article

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