Tying the pieces together: A normative framework for integrating sales and project operations

Industrial Marketing Management

Volumn 36, Issue 2, 2007, Pages 173-182

  Cooper, Marjorie J ^a   Budd, Charlene Spoede ^a  

^a BAYLOR UNIVERSITY   (United States)

Author keywords

Buffers; Integration; Multi project management; Sales funnel; Synchronization; Uncertainty

Indexed keywords

EID: 33846842411     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.03.005     Document Type: Article

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