Optimal selection of potential customer range through the union sequential pattern by using a response model

Expert Systems with Applications

Volumn 38, Issue 6, 2011, Pages 7451-7461

  Chen, Wen Chin ^a,b   Hsu, Chiun Chieh ^a   Hsu, Jing Ning ^b  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CHUNGHWA TELECOM CO LTD   (Taiwan)

Author keywords

Classification algorithm; Logistic regression; Response model; Support vector machine; Union sequential pattern

Indexed keywords

ATTRIBUTE VALUES; CLASSIFICATION ALGORITHM; CUSTOMER RESPONSE; DATA MINING APPLICATIONS; DIRECT MARKETING; FORECASTING METHODS; ILLUSTRATIVE EXAMPLES; LOGISTIC REGRESSION; LOGISTIC REGRESSIONS; OPTIMAL SELECTION; POTENTIAL CUSTOMERS; PREDICTION MODEL; RESPONSE MODEL; RESPONSE RATE; SALES PROFESSIONALS; SEQUENTIAL PATTERNS; TELECOMMUNICATION COMPANIES; TIME SPENT; UNION SEQUENTIAL PATTERN;

ALGORITHMS; CELLULAR TELEPHONE SYSTEMS; CUSTOMER SATISFACTION; DATA MINING; FORECASTING; GEARS; MATHEMATICAL MODELS; REGRESSION ANALYSIS; SUPPORT VECTOR MACHINES; TELECOMMUNICATION EQUIPMENT; TELEPHONE SETS;

SALES;

EID: 79951581495     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.12.078     Document Type: Article

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