-
2
-
-
0002626084
-
Customer lifetime value: Marketing models and applications
-
Berger, P. D. & Nasr, N. I. (1998). Customer lifetime value: Marketing models and applications. Journal of Interactive Marketing, 12 (1), 17-30.
-
(1998)
Journal of Interactive Marketing
, vol.12
, Issue.1
, pp. 17-30
-
-
Berger, P.D.1
Nasr, N.I.2
-
4
-
-
4243054148
-
What to do before going 1-to-1
-
Crosby, L. A. & Johnson, S. L. (2000). What to do before going 1-to-1. Marketing Management, 9 (4), 14-21.
-
(2000)
Marketing Management
, vol.9
, Issue.4
, pp. 14-21
-
-
Crosby, L.A.1
Johnson, S.L.2
-
5
-
-
2942623260
-
-
Thousand Oaks, CA: Sage Publications
-
Drozdenko, R. G. & Drake, P. D. (2002). Optimal database marketing: Strategy, development, and data mining. Thousand Oaks, CA: Sage Publications.
-
(2002)
Optimal Database Marketing: Strategy, Development, and Data Mining
-
-
Drozdenko, R.G.1
Drake, P.D.2
-
6
-
-
0001932429
-
Developing buyer-seller relation-ships
-
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relation-ships. Journal of Marketing, 51 (2), 11-27.
-
(1987)
Journal of Marketing
, vol.51
, Issue.2
, pp. 11-27
-
-
Dwyer, F.R.1
Schurr, P.H.2
Oh, S.3
-
7
-
-
0041401088
-
The initiators of changes in customers’ desired value: A theory building study
-
Flint, D. J. & Woodruff, R. B. (2001). The initiators of changes in customers’ desired value: A theory building study. Industrial Marketing Management, 30 (4), 321-337.
-
(2001)
Industrial Marketing Management
, vol.30
, Issue.4
, pp. 321-337
-
-
Flint, D.J.1
Woodruff, R.B.2
-
8
-
-
0031092758
-
Customer value change in industrial markets: A call for new strategies and research
-
Flint, D. J., Woodruff, R. B., & Gardial, S. F. (1997). Customer value change in industrial markets: A call for new strategies and research. Industrial Marketing Management, 26 (2), 163-175.
-
(1997)
Industrial Marketing Management
, vol.26
, Issue.2
, pp. 163-175
-
-
Flint, D.J.1
Woodruff, R.B.2
Gardial, S.F.3
-
11
-
-
0040078268
-
Customer lifetime value research: A review and future directions
-
Jain, D. & Singh, S. S. (2002). Customer lifetime value research: A review and future directions. Journal of Interactive Marketing, 16 (2), 34-46.
-
(2002)
Journal of Interactive Marketing
, vol.16
, Issue.2
, pp. 34-46
-
-
Jain, D.1
Singh, S.S.2
-
13
-
-
0029688191
-
Long-term relationship in industrial marketing: Reality or rhetoric?
-
Low, B. K. H. (1996). Long-term relationship in industrial marketing: Reality or rhetoric? Industrial Marketing Management, 25 (1), 23-35.
-
(1996)
Industrial Marketing Management
, vol.25
, Issue.1
, pp. 23-35
-
-
Low, B.1
-
14
-
-
21344475322
-
The commitment-trust theory of relationship marketing
-
Morgan, R. M. & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58 (3), 20-38.
-
(1994)
Journal of Marketing
, vol.58
, Issue.3
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
15
-
-
0037682752
-
Relationship marketing in practice: Myths and realities
-
Morris, M. H., Brunyee, J., & Page, M. (1998). Relationship marketing in practice: Myths and realities. Industrial Marketing Management, 29 (4), 359-371.
-
(1998)
Industrial Marketing Management
, vol.29
, Issue.4
, pp. 359-371
-
-
Morris, M.H.1
Brunyee, J.2
Page, M.3
-
16
-
-
0002581728
-
Customer profitability analysis: Measurement, concentra-tion, and research directions
-
Mulhern, F. J. (1999). Customer profitability analysis: Measurement, concentra-tion, and research directions. Journal of Interactive Marketing, 13 (1), 25-40.
-
(1999)
Journal of Interactive Marketing
, vol.13
, Issue.1
, pp. 25-40
-
-
Mulhern, F.J.1
-
17
-
-
0000981737
-
How to segment industrial markets
-
Shapiro, B. P. & Bonoma, T. V. (1984). How to segment industrial markets. Harvard Business Review, 62 (3), 104-110.
-
(1984)
Harvard Business Review
, vol.62
, Issue.3
, pp. 104-110
-
-
Shapiro, B.P.1
Bonoma, T.V.2
-
18
-
-
0029688193
-
The challenge of sustaining competitive advantage
-
Slater, S. F. (1996). The challenge of sustaining competitive advantage. Industrial Marketing Management, 25 (1), 79-86.
-
(1996)
Industrial Marketing Management
, vol.25
, Issue.1
, pp. 79-86
-
-
Slater, S.F.1
-
19
-
-
0011909720
-
Measuring customerperceived value in business markets: A prerequisite for marketing strategy development and implementation
-
Ulaga, W. & Chacour, S. (2002). Measuring customerperceived value in business markets: A prerequisite for marketing strategy development and implementation. Industrial Market-ing Management, 30 (6), 525-540.
-
(2002)
Industrial Market-Ing Management
, vol.30
, Issue.6
, pp. 525-540
-
-
Ulaga, W.1
Chacour, S.2
|