메뉴 건너뛰기




Volumn 16, Issue 1, 2006, Pages 38-43

Developing new business strategies in B2B markets by combining CRM concepts and online databases

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84857301666     PISSN: 10595422     EISSN: 20513143     Source Type: Journal    
DOI: 10.1108/10595420610760833     Document Type: Article
Times cited : (17)

References (20)
  • 2
    • 0002626084 scopus 로고    scopus 로고
    • Customer lifetime value: Marketing models and applications
    • Berger, P. D. & Nasr, N. I. (1998). Customer lifetime value: Marketing models and applications. Journal of Interactive Marketing, 12 (1), 17-30.
    • (1998) Journal of Interactive Marketing , vol.12 , Issue.1 , pp. 17-30
    • Berger, P.D.1    Nasr, N.I.2
  • 4
    • 4243054148 scopus 로고    scopus 로고
    • What to do before going 1-to-1
    • Crosby, L. A. & Johnson, S. L. (2000). What to do before going 1-to-1. Marketing Management, 9 (4), 14-21.
    • (2000) Marketing Management , vol.9 , Issue.4 , pp. 14-21
    • Crosby, L.A.1    Johnson, S.L.2
  • 6
    • 0001932429 scopus 로고
    • Developing buyer-seller relation-ships
    • Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relation-ships. Journal of Marketing, 51 (2), 11-27.
    • (1987) Journal of Marketing , vol.51 , Issue.2 , pp. 11-27
    • Dwyer, F.R.1    Schurr, P.H.2    Oh, S.3
  • 7
    • 0041401088 scopus 로고    scopus 로고
    • The initiators of changes in customers’ desired value: A theory building study
    • Flint, D. J. & Woodruff, R. B. (2001). The initiators of changes in customers’ desired value: A theory building study. Industrial Marketing Management, 30 (4), 321-337.
    • (2001) Industrial Marketing Management , vol.30 , Issue.4 , pp. 321-337
    • Flint, D.J.1    Woodruff, R.B.2
  • 8
    • 0031092758 scopus 로고    scopus 로고
    • Customer value change in industrial markets: A call for new strategies and research
    • Flint, D. J., Woodruff, R. B., & Gardial, S. F. (1997). Customer value change in industrial markets: A call for new strategies and research. Industrial Marketing Management, 26 (2), 163-175.
    • (1997) Industrial Marketing Management , vol.26 , Issue.2 , pp. 163-175
    • Flint, D.J.1    Woodruff, R.B.2    Gardial, S.F.3
  • 11
    • 0040078268 scopus 로고    scopus 로고
    • Customer lifetime value research: A review and future directions
    • Jain, D. & Singh, S. S. (2002). Customer lifetime value research: A review and future directions. Journal of Interactive Marketing, 16 (2), 34-46.
    • (2002) Journal of Interactive Marketing , vol.16 , Issue.2 , pp. 34-46
    • Jain, D.1    Singh, S.S.2
  • 13
    • 0029688191 scopus 로고    scopus 로고
    • Long-term relationship in industrial marketing: Reality or rhetoric?
    • Low, B. K. H. (1996). Long-term relationship in industrial marketing: Reality or rhetoric? Industrial Marketing Management, 25 (1), 23-35.
    • (1996) Industrial Marketing Management , vol.25 , Issue.1 , pp. 23-35
    • Low, B.1
  • 14
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • Morgan, R. M. & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58 (3), 20-38.
    • (1994) Journal of Marketing , vol.58 , Issue.3 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 15
    • 0037682752 scopus 로고    scopus 로고
    • Relationship marketing in practice: Myths and realities
    • Morris, M. H., Brunyee, J., & Page, M. (1998). Relationship marketing in practice: Myths and realities. Industrial Marketing Management, 29 (4), 359-371.
    • (1998) Industrial Marketing Management , vol.29 , Issue.4 , pp. 359-371
    • Morris, M.H.1    Brunyee, J.2    Page, M.3
  • 16
    • 0002581728 scopus 로고    scopus 로고
    • Customer profitability analysis: Measurement, concentra-tion, and research directions
    • Mulhern, F. J. (1999). Customer profitability analysis: Measurement, concentra-tion, and research directions. Journal of Interactive Marketing, 13 (1), 25-40.
    • (1999) Journal of Interactive Marketing , vol.13 , Issue.1 , pp. 25-40
    • Mulhern, F.J.1
  • 17
    • 0000981737 scopus 로고
    • How to segment industrial markets
    • Shapiro, B. P. & Bonoma, T. V. (1984). How to segment industrial markets. Harvard Business Review, 62 (3), 104-110.
    • (1984) Harvard Business Review , vol.62 , Issue.3 , pp. 104-110
    • Shapiro, B.P.1    Bonoma, T.V.2
  • 18
    • 0029688193 scopus 로고    scopus 로고
    • The challenge of sustaining competitive advantage
    • Slater, S. F. (1996). The challenge of sustaining competitive advantage. Industrial Marketing Management, 25 (1), 79-86.
    • (1996) Industrial Marketing Management , vol.25 , Issue.1 , pp. 79-86
    • Slater, S.F.1
  • 19
    • 0011909720 scopus 로고    scopus 로고
    • Measuring customerperceived value in business markets: A prerequisite for marketing strategy development and implementation
    • Ulaga, W. & Chacour, S. (2002). Measuring customerperceived value in business markets: A prerequisite for marketing strategy development and implementation. Industrial Market-ing Management, 30 (6), 525-540.
    • (2002) Industrial Market-Ing Management , vol.30 , Issue.6 , pp. 525-540
    • Ulaga, W.1    Chacour, S.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.