The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination

Journal of Business Ethics

Volumn 112, Issue 1, 2013, Pages 79-90

  Kim, Jae Eun ^a   Johnson, Kim K P ^b  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Cause related marketing; Culture; Moral emotion; Self construal

Indexed keywords

EID: 84872363007     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-012-1233-6     Document Type: Article

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