Corporate social responsibility (CSR) management and marketing communication: Research streams and themes

Hermes (Denmark)

Volumn 49, Issue , 2012, Pages 49-65

  Nielsen, Anne Ellerup ^a   Thomsen, Christa ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84871996437     PISSN: 09041699     EISSN: 19031785     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (91)

1. Abu Bakar, A.S./Ameer, R. 2011: Readability of Corporate Social Responsibility Communication in Malaysia. In corporate Social Responsibility & Environmental Management 18(1), 50-60.
2. Andriof, J./Waddock, S. 2003: Unfolding Stakeholder Engagement. In Andriof, J./Waddock, S./Husted, B.,/Rahman, S.R. (eds.), Unfolding Stakeholder Thinking. Sheffield: Greenleaf Publishing, 19-42.
3. Arvidsson, S. 2010: Communication of Corporate Social Responsibility: A Study of the Views of Management Teams in Large Companies. In Journal of Business Ethics 96 (3), 339-354.
4. Balmer, J.M.T./Greyser, S.A. 2006: Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. In European Journal of Marketing 40 (7/8), 730-741.
5. Beadle, R./Ridderbeekz, R. 2001: CSR communication in a controversial sector. In Strategic Communication Management 5 (5), 20-24.
6. Becker-Olsen, K.L./Taylor, C.R./Hill, R.P./Yalcinkaya. G. 2011: A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands. In Journal of International Marketing 2, 30-44
7. Bendell, J. 2010: World Review. The use of CSR communication. In Journal of Corporate Citizenship 40, 6-25.
8. Bhattacharya, C.B./Sen, S. 2004: Doing better at doing good: when, why, and how consumers respond to corporate social initiatives. In California Management Review 47(1).
9. Bhattacharya, C.B./Sen, S. 2004: Measuring the effectiveness of corporate social initiatives: a consumer-centric perspective. In Advances in Consumer Research 31.
10. Bhattacharya, C.B./Korschun, D./Sen, S. 2009: Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. In Journal of Business Ethics 85, 257-272.
11. Birth, G./Illia, L./Lurati, F./Zamparini, A. 2008: Communicating CSR: practices among Switzerland's top 300 companies. In Corporate Communications: An International Journal 13 (2), 182-196.
12. Burchell, J./Cook, J. 2006: Assessing the impact of stakeholder dialogue: changing relationships between NGOs and companies. In Journal of Public Affairs 6 (3/4), 210-227.
13. Caruana, R./Crane, A. 2008: Constructing Consumer Responsibility: Exploring the Role of Corporate Communications, Organization Studies 29, 1495-1519.
14. Chabowski, B.R./Mena, J.A./Gonzales-Padron, J.A. 2011: The structure of sustainability research in marketing, 1958-2008: a basis for future research opportunities. In Journal of the Academy of Marketing Science 39 (1), 55-70.
15. Chaudhri, V. /Wang, J. 2007: Communicating Corporate Social Responsibility on the Internet: A Case Study of the Top 100 Information Technology Companies in India. In Management Communication Quarterly 21(2), 232-247.
16. Cheney, G./Christensen, L.T 2000: Public Relations as Contested Terrain. In Heath, Robert (ed.), Handbook of Public Relations. London: Sage Publications.
17. Christensen, L.T./Morsing, M./Thyssen, O. 2011: The polyphony of corporate social responsibility. Deconstructing accountability and transparency in the context of identity and hypocrisy. In Cheney, G./May, S./Munshi, D. (eds.), Handbook of Communication Ethics. New York: Lawrence Erlbaum Publishers, 457-474.
18. Clark, C.E. 2000: Differences Between Public Relations and Corporate Social Responsibility: An Analysis. In Public Relations Review 26 (3).
19. Cornelissen, J. 2011: Corporate communications. Theory and Practice. London: Sage Publications.
20. Crane, A. 2011: Researching CSR and Communication: Challenges and Opportunities. Keynote. CSR Communication Conference. Amsterdam, 26-28 October 2011.
21. Creyer, E.H./Ross, W.T. 1997: The influence of form behaviour on purchase intention: do consumers really care about business ethics? In Journal of Consumer Marketing 14/16, 421-32.
22. Cruz, L.B./Pedrozo, E.A. 2009: Corporate social responsibility and green management. In Management Decision 47 (7), 1174-1199.
23. Currás-Pérez, R./Bigné-Alcañiz, E./Alvarado-Herrera, A. 2009: The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company. In Journal of Business Ethics 89 (4), 547-564.
24. Dawar, N./Klein, JG. 2004: The role of corporate social responsibility in consumers', attribution and brand evaluation after a product-harm crisis. In Advances in Consumer Research 31.
25. Da Silva, F.F.A./Perks, K./Berry, A. 2007: Corporate social responsibility communication: How corporations in the oil industry publicise their actions in the UK and Brazil. In International Journal of Business Research 7(2), 25-34.
26. Du, S./Bhattacharya, C.B./Sen, S. 2010: Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. In International Journal of Management Reviews 12(1), 8-19.
27. Egri, C.P./Ralston, D.A. 2008: Corporate responsibility: A review of international management research from 1998 to 2007. In Journal of International Management 14(4), 319-339.
28. Fassin, Y. 2008: SMEs and the fallacy of formalizing CSR. In Business Ethics: A European Review 17(3), 364-378.
29. Fassin, Y./Buelens, M. 2011: The hypocrisy-sincerity continuum in corporate communication and decision-making - A model of corporate social responsibility and business ethics. In Management Decision 49(4), 586-600.
30. Fieseler, C./Fleck, M./Meckel, M. 2010: Corporate Social Responsibility in the Blogosphere. In Journal of Business Ethics 91(4), 599-614.
31. Fieseler, C. 2011: On the corporate social responsibility perceptions of equity analysts. The strategic use of CSR communication. In Business Ethics: A European Review 20(2), 131-147.
32. Frankental, P. 2001: Corporate Social Responsibility - a PR invention? In Corporate Communications: An International Journal 6 (1), 18-23.
33. Global Leaders 2010 2010: Business & the Environment with ISO 14000 Updates 21(11), 5-6.
34. Golob, U./Lah, M./Jančič, Z. 2008): Value orientations and consumer expectations of Corporate Social Responsibility. In Journal of Marketing Communications 14(2), 83-96.
35. Gond, J-P/Matten, D. 2007: Rethinking the business-society interface: beyond the functionalist trap. Research Paper Series: International Centre for Corporate Social Responsibility 47, (Nottingham University Business School, Nottingham).
36. Googins, B.K./Rochlin, S.A. 2000: Creating the Partnership Society: Understanding the Rhetoric and Reality of Cross-Sectoral Partnerships. In Business and Society Review 105(1), 127-144.
37. Gray, R./Kouhy, R./Lavers, S. 1995: Corporate social and environmental reporting. A review of the literature and a longitudinal study of UK disclosure. In Accounting, Auditing & Accountability Journal 8(2), 47-77.
38. Grunig, J.E./Hunt, T. 1984: Managing public relations. Belmont: Wadsworth/Thomson Learning.
39. Heath, R. 2000): Shifting Foundations: Public Relations as Relationship Building. In Heath, Robert (ed.), Handbook of Public Relations. London: Sage Publications.
40. Hughes, P./Demetrious, K. 2006: Engaging with Stakeholders or Constructing Them? In Journal of Corporate Citizenship 23, 93-101.
41. Ingenhoff, D./Sommer, K. 2011: Corporate Social Responsibility Communication. In Journal of Corporate Citizenship, 42, 73-91.
42. Jahdi, K.S./Acikdilli, G. 2009: Marketing Communications and Corporate Social Responsibility (CSR: Marriage of Convenience or Shotgun Wedding? In Journal of Business Ethics 88, 103-113.
43. Johansen, T.S./Nielsen, A.E. 2011: Strategic stakeholder dialogues: a discursive perspective on relationship building. In Corporate Communications: An International Journal 16(3), 204-217.
44. Kakabadse, N.K./Rozuel, C./Lee-Davies, L. 2005: Corporate social responsibility and stakeholder approach: a conceptual review. In International Journal of Business Governance and Ethics 1 (4).
45. Kaptein, M./Tulder, R.V. 2003: Toward Effective Stakeholder Dialogue. In Business and Society Review 108(2), 203-224.
46. Lattemann, C./Fetscherin, M./Alon, I./Shaomin, L./Schneider, A-M. 2009: CSR Communication Intensity in Chinese and Indian Multinational Companies. In Corporate Governance: An International Review 17(4), 426-442.
47. Ligeti, G./Oravecz, A. 2009: CSR Communication of Corporate Enterprises in Hungary. In Journal of Business Ethics 84(2), 137-149.
48. Lockert, A./Moon, J./Visser, W. 2006: Corporate social responsibility in management research: focus, nature, salience and sources of influence. In Journal of Management Studies 43, 115-136.
49. Maignan, I./Ralston, D.A. 2002: Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-presentations. In Journal of International Business Studies 33(3), 497-514.
50. Maignan, I./Ferrell, O.C. 2004: Corporate social responsibility and marketing: an integrative framework. In Journal of the Academy of Marketing Science 32(1), 19-23.
51. Mamantov, C. 2009: The engine behind employee communication SUCCESS. In Communication World 26(5), 33-35.
52. Maon, F. Lindgreen, A./Swaen, V. 2010: IKEA's Road to Corporate Social Responsibility (CSR): The Role of CSR Communication. In Retail Digest 76-83.
53. Matten, D./Moon, J. 2008: "Implicit" and "explicit" CSR: a conceptual framework for a comparative understanding of corporate social responsibility. In Academy of Management Review 33 (2), 404-424.
54. May, S.K. 2011: Corporate Social Responsibility: Vice or virtue? Cambridge, UK: Polity Press.
55. May, S.K./Cheney, G./Roper, J. 2007 (eds.): The debate over corporate social responsibility. New York. NY: Oxford University Press.
56. Middlemiss, N. 2003: Authentic not cosmetic: CSR as brand enhancement. In Brand Management. 10(4-5), 353-361.
57. Mogele, B./Tropp, J. 2010: The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements. In Journal of Marketing Communications 16(3), pp. 163-181.
58. Moisander, J./Pesonen, S. 2002: Narratives of sustainable ways of living: constructing the self and the other as a green consumer. In Management Decision 40(4), 329-342.
59. Moreno, A./Capriotti, P. 2009: Communicating CSR, citizenship and sustainability on the web. In Journal of Communication Management 13(2), 157-175.
60. Morsing, M. 2003: Conspicuous Responsibility: Communicating Responsibility - To Whom? In Morsing, M./Thyssen, C. (eds.), Corporate Values and Responsibility: Copenhagen: Samfundslitteratur, 145-154.
61. Morsing, M. 2006: Corporate social responsibility as strategic auto-communication: on the role of external stakeholders for member identification. In Business Ethics: A European Review 15(2), 171-182.
62. Morsing M./Beckmann, S.C. 2006: Strategic CSR Communication. Djøf Publishing.
63. Morsing, M./Schultz, M. 2006: Corporate social responsibility communication: stakeholder information, response and involvement strategies. In Business Ethics: A European Review 15(4), 323-338.
64. Morsing, M./Schultz M./Nielsen K.U. 2008: The Catch 22 of Integrating CSR and Strategic Marketing?
65. Murillo, D./Lozano, J.M. 2006: SMEs and CSR: An Approach to CSR in their Own Words. In Journal of Business Ethics. Special issue: Small and Medium-sized Enterprises & Corporate Social Responsibility: Identifying the Knowledge Gaps 67(3).
66. Nielsen, A.E./Thomsen, C. 2007: What they say and how they say it. In Corporate Communications: An International Journal 12(1), 25-40.
67. Nielsen, A.E./Thomsen, C. 2009: Investigating CSR communication in SMEs: a case study among Danish middle managers. In Business Ethics: A European Review 18(1), 83-93.
68. O'Connor, A./Shumate, M. 2010: An Economic Industry and Institutional Level of Analysis of Corporate Social Responsibility Communication. In Management Communication Quarterly 24(4), 529-551.
69. O'Connor, M./Spangenberg, J.H. 2008: A methodology for CSR reporting: assuring a representative diversity of indicators across stakeholders, scales, sites and performance issues. In Journal of Cleaner Production 16(13), 1399-1415.
70. Parquel, B./Benoǐt-Moreau, F./Larceneau, x F. 2011: How Sustainability Ratings Might Deter "Greenwashing": A Closer Look at Ethical Corporate Communication. In Journal of Business Ethics 102, 5-28.
71. Pedersen, E.R. 2006: Making Corporate Social Responsibility (CSR) Operable: How Companies Translate Stakeholder Dialogue into Practice. In Business & Society Review 111(2), 137-163.
72. Podnar, K. 2008: Guest Editorial: Communicating Corporate Social Responsibility. In Journal of Marketing Communications 14(2), 75-81.
73. Pollach, I. 2003: Communicating Corporate Ethics on the World Wide Web-A Discourse Analysis of Selected Company Web Sites. In Business and Society 42(2), 277-287.
74. Pollach, I./Johansen, T./Nielsen, A.E./Thomsen, C. 2012: The Integration of CSR into Corporate Communication in Large European Companies. In Journal of Communication Management 16(2).
75. Porter, M.E./Kramer, M.R. 2006: Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility. In Harvard Business Review 84(12), 78-92.
76. Prahalad, C.K./Ramaswamy, V. 2004: The Future of Competition: Co-creating Unique Values with Customers. Harvard Business School Press.
77. Schlegelmilch, B.B./Pollach, I. 2005: The Perils and Opportunities at Communicating Corporate Ethics. In Journal of Marketing Management 21 (3/4), 267-290.
78. Shaomin, L./Fetscherin, M./Alon, I./Lattemann, C./Kuang, Y 2010: Corporate Social Responsibility in Emerging Markets. In Management International Review (MIR) 50(5), 635-654.
79. Smith, N.C./Palazzo, G./Bhattacharya, C.B. 2010: Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues. In Business Ethics Quarterly 20(4), 617-641.
80. Stroh, U. 2008: The conundrum of public relations versus marketing: Clarifying the differences in terms of relationship management. PRism [online]. http://www.prismjournal.org/fileadmin/Praxis/Files/Journal-Files/Stroh.pdf
81. Sweeney, L./Coughlan, J. 2008: Do different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory. In Journal of Marketing Communications 14(2), 113-124.
82. Taneja, S.S./Taneja, P.K./Gupta, R.K. 2011: Researches in Corporate Social Responsibility: A Review of Shifting Focus, Paradigms and Methodologies. In Journal of Business Ethics 101 (3), 343-364.
83. Tang, L./Li, H. 2009: Corporate social responsibility communication of Chinese and global corporations in China. In Public Relations Review 35(3), 199-212.
84. Tewari, R. 2011: Communicating Corporate Social Responsibility in Annual Reports: A Comparative Study of Indian Companies & Mufti-National Corporations. In Journal of Management & Public Policy 2(2), 22-51.
85. Tillmann, W./Lutz, R.J./Weitz, BA. 2009: Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perception. In Journal of Marketing 73, 77-91.
86. Vanhamme, J./Grobben, B. 2009: Too Good to be True! The Effectiveness of CSR History in Countering Negative Publicity. In Journal of Business Ethics 85, 273-283.
87. van Riel, C.B.M. 1995: Principles of Corporate Communication. Prentice Hall, Harlow.
88. Wanderley, L./Lucian, R./Farache, F./Sousa Filho, J. 2008: CSR Information Disclosure on the Web: A Context-Based Approach to Analysing the Influence of Country of Origin and Industry Sector. In Journal of Business Ethics 82(2), 369-378.
89. Wang, J./Chaudhri, V. 2009: Corporate social responsibility engagement and communication by Chinese companies, In Public Relations Review 35, 247-50.
90. Yoon, Y./Gürhan-Canli, Z. 2004: The effect of corporate social responsibility (CSR) on product quality evaluations. In Advances in Consumer Research 31.
91. Ziek, P. 2009: Making sense of CSR communication. In Corporate Social Responsibility & Environmental Management 16.