메뉴 건너뛰기




Volumn 16, Issue 3, 2010, Pages 163-181

The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements

Author keywords

Advertisement; Content analysis; Corporate Social Responsibility; Management; Triple bottom line

Indexed keywords


EID: 77953527935     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260802648359     Document Type: Article
Times cited : (43)

References (50)
  • 1
    • 0040130461 scopus 로고
    • How companies respond to social demands
    • Ackerman, Robert W. 1973. How companies respond to social demands. Harvard Business Review 51, no. 4: 88-98.
    • (1973) Harvard Business Review , vol.51 , Issue.4 , pp. 88-98
    • Ackerman, R.W.1
  • 3
    • 41549126666 scopus 로고    scopus 로고
    • Corporate social responsibility website representations: A longitudinal study of internal and external self-presentations
    • Basil, Debra Z., and Jill Erlandson. 2008. Corporate social responsibility website representations: A longitudinal study of internal and external self-presentations. Journal of Marketing Communications 14, no. 2: 125-37.
    • (2008) Journal of Marketing Communications , vol.14 , Issue.2 , pp. 125-137
    • Basil, D.Z.1    Erlandson, J.2
  • 5
    • 0003807280 scopus 로고    scopus 로고
    • Visionen - Missionen - Programme. 7th revised and updated ed. Frankfurt-on-Main & New York: Campus
    • Bleicher, Knut. 2004. Das konzept integriertes management. Visionen - Missionen - Programme. 7th revised and updated ed. Frankfurt-on-Main & New York: Campus.
    • (2004) Das konzept integriertes management
    • Bleicher, K.1
  • 8
    • 0000908020 scopus 로고    scopus 로고
    • Corporate social responsibility: Evolution of a definitional construct
    • Carroll, Archie B. 1999. Corporate social responsibility: Evolution of a definitional construct. Business & Society 38, no. 3: 268-95.
    • (1999) Business & Society , vol.38 , Issue.3 , pp. 268-295
    • Carroll, A.B.1
  • 9
    • 77953521543 scopus 로고    scopus 로고
    • 'Central Association of the German Advertising Industry'/'Zentralverband der deutschen Werbewirtschaft (2001-2007)'. Werbung in Deutschland 2001, 2002, 2003, 2004, 2005, 2006 and 2007. Bonn/Berlin
    • 'Central Association of the German Advertising Industry'/'Zentralverband der deutschen Werbewirtschaft (2001-2007)'. Werbung in Deutschland 2001, 2002, 2003, 2004, 2005, 2006 and 2007. Bonn/Berlin.
  • 11
    • 0141871315 scopus 로고
    • Can business afford to ignore social responsibilities?
    • Davis, Keith. 1960. Can business afford to ignore social responsibilities? California Management Review 2, no. 3: 70-6.
    • (1960) California Management Review , vol.2 , Issue.3 , pp. 70-76
    • Davis, K.1
  • 13
    • 77953488125 scopus 로고    scopus 로고
    • Federal Statistical Office or Authority Germany'/'Statistisches Bundesamt Deutschland
    • Wiesbaden: Statistisches Bundesamt
    • 'Federal Statistical Office or Authority Germany'/'Statistisches Bundesamt Deutschland'. 2003. Klassifikation der wirtschaftszweige 2003. Wiesbaden: Statistisches Bundesamt.
    • (2003) Klassifikation der wirtschaftszweige 2003
  • 14
    • 77953481677 scopus 로고    scopus 로고
    • Forsa Gesellschaft fur Sozialforschung und statistische Analysen mbH. 2005. Corporate social responsibility in Deutschland. Berlin
    • Forsa Gesellschaft fur Sozialforschung und statistische Analysen mbH. 2005. Corporate social responsibility in Deutschland. Berlin. http://www.innovations-report.de/html/berichte/studien/ bericht-46784.html.
  • 16
    • 77953524171 scopus 로고    scopus 로고
    • Kriegsberichterstattung in deutschen qualitatszeitungen: Eine inhaltsanalytische langzeitstudie zu framingprozessen
    • Frohlich, Romy, Helmut Scherer, and Bertram Scheufele. 2007. Kriegsberichterstattung in deutschen qualitatszeitungen: Eine inhaltsanalytische langzeitstudie zu framingprozessen. Publizistik 52, no. 1: 11-32.
    • (2007) Publizistik , vol.52 , Issue.1 , pp. 11-32
    • Frohlich, R.1    Scherer, H.2    Scheufele, B.3
  • 22
  • 24
    • 85048902007 scopus 로고    scopus 로고
    • Mediengesellschaft und medialisierung
    • Imhof, Kurt. 2006. Mediengesellschaft und medialisierung. Medien und Kommunikationswissenschaft 54, no. 2: 191-215.
    • (2006) Medien und kommunikationswissenschaft , vol.54 , Issue.2 , pp. 191-215
    • Imhof, K.1
  • 31
    • 0036745455 scopus 로고    scopus 로고
    • Corporate social responsibility in Europe and the U.S.: Insights from businesses' self-presentations
    • Maignon, Isabelle, and David A. Ralston. 2002. Corporate social responsibility in Europe and the U.S.: Insights from businesses' self-presentations. Journal of International Business Studies 33, no. 3: 497-514.
    • (2002) Journal of International Business Studies , vol.33 , Issue.3 , pp. 497-514
    • Maignon, I.1    Ralston, D.A.2
  • 34
    • 33645160256 scopus 로고    scopus 로고
    • Corporate social responsibility: Strategic implications
    • McWilliams, Abagail, Donald S. Siegel, and Patrick M. Wright. 2006. Corporate social responsibility: Strategic implications. Journal of Management Studies 43, no. 1: 1-18.
    • (2006) Journal of Management Studies , vol.43 , Issue.1 , pp. 1-18
    • McWilliams, A.1    Siegel, D.S.2    Wright, P.M.3
  • 35
    • 0039798838 scopus 로고
    • Wirkungen von kommunikation
    • ed. Klaus Merten, Siegfried J. Schmidt, and Siegfried Weischenberg, Opladen: Westdeutscher Verlag
    • Merten, Klaus. 1994. Wirkungen von kommunikation. In Die wirklichkeit der medien: Eine einfuhrung in die kommunikationswissenschaft, ed. Klaus Merten, Siegfried J. Schmidt, and Siegfried Weischenberg, 291-328. Opladen: Westdeutscher Verlag.
    • (1994) Die wirklichkeit der medien: Eine einfuhrung in die kommunikationswissenschaft , pp. 291-328
    • Merten, K.1
  • 38
    • 33645917506 scopus 로고    scopus 로고
    • 19th revised and supplemented ed. Berlin: Duncker & Humblot
    • Nieschlag, Robert, Erwin Dichtl, and Hans Horschgen. 2002. Marketing. 19th revised and supplemented ed. Berlin: Duncker & Humblot.
    • (2002) Marketing
    • Nieschlag, R.1    Dichtl, E.2    Horschgen, H.3
  • 41
    • 41549109333 scopus 로고    scopus 로고
    • Communicating corporate social responsibility
    • Podnar, Klement. 2008. Communicating corporate social responsibility. Journal of Marketing Communications 14, no. 2: 75-81.
    • (2008) Journal of Marketing Communications , vol.14 , Issue.2 , pp. 75-81
    • Podnar, K.1
  • 45
    • 55349085604 scopus 로고    scopus 로고
    • Corporate social responsibility: Deutsche und internationale perspektiven am beispiel China
    • ed. Ingu Schoenheit, Reinhold Kopp, and Wolf M. Iwand, Berlin: Beuth
    • Schoenheit, Ingo. 2006. Corporate social responsibility: Deutsche und internationale perspektiven am beispiel China. In Corporate Social Responsibility: Verantwortung fur nachha Higes Wirtschaften in China, ed. Ingu Schoenheit, Reinhold Kopp, and Wolf M. Iwand, 9-23. Berlin: Beuth.
    • (2006) Corporate Social Responsibility: Verantwortung fur nachha Higes Wirtschaften in China , pp. 9-23
    • Schoenheit, I.1
  • 46
    • 84874415224 scopus 로고
    • Dimensions of corporate social performance: An analytic framework
    • Sethi, Prakash. 1975. Dimensions of corporate social performance: An analytic framework. California Management Review 17, no. 3: 58-64.
    • (1975) California Management Review , vol.17 , Issue.3 , pp. 58-64
    • Sethi, P.1
  • 47
    • 0042798154 scopus 로고
    • Addressing a theoretical problem by reorienting the corporate social performance model
    • Swanson, Diane L. 1995. Addressing a theoretical problem by reorienting the corporate social performance model. Academy of Management Review 20, no. 1: 43-64.
    • (1995) Academy of Management Review , vol.20 , Issue.1 , pp. 43-64
    • Swanson, D.L.1
  • 49
    • 1442351670 scopus 로고
    • Belmont: Wadsworth [German translation of 1999. Soziale verantwortung von unternehmen. Munchen]
    • Walton, Clarence C. 1967. Corporate social responsibility. Belmont: Wadsworth [German translation of 1999. Soziale verantwortung von unternehmen. Munchen].
    • (1967) Corporate Social Responsibility
    • Walton, C.C.1
  • 50
    • 0000856630 scopus 로고
    • Corporate social performance revisited
    • Wood, Donna J. 1991. Corporate social performance revisited. Academy of Management Review 16, no. 4: 691-718.
    • (1991) Academy of Management Review , vol.16 , Issue.4 , pp. 691-718
    • Wood, D.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.