Separate or Integrate? Assessing the Impact of Separation Between Product and Service Business on Service Performance in Product Manufacturing Firms

Journal of Business-to-Business Marketing

Volumn 19, Issue 4, 2012, Pages 309-334

  Oliva, Rogelio ^a   Gebauer, Heiko ^b   Brann, Jeremy M ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b SWISS FEDERAL INSTITUTE OF AQUATIC SCIENCE AND TECHNOLOGY   (Switzerland)

^c SHELL GLOBAL SOLUTIONS INTERNATIONAL B V   (United States)

Author keywords

business marketing; empirical study; industrial marketing; organizational separation; product service transition; service strategy

Indexed keywords

EID: 84871261081     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/1051712X.2012.647797     Document Type: Article

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