Social networking sites as business tool: A study of user behavior

Studies in Computational Intelligence

Volumn 444, Issue , 2013, Pages 221-240

  Constantinides, Efthymios ^a   Lorenzo Romero, Carlota ^b   Alarcón Del Amo, María Dsel Carmen ^b  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Business Process Management; Social Networking Sites; Structural Equation Modeling; Technology Acceptance Model; user behavior in SNS

Indexed keywords

EID: 84870703241     PISSN: 1860949X     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-28409-0_9     Document Type: Article

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