How can virtual communities create value for business?

Electronic Commerce Research and Applications

Volumn 9, Issue 1, 2010, Pages 38-49

  Spaulding, Trent J ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Business value; Information technology; Online community; Social contracts; Trust theory; Virtual community

Indexed keywords

BUSINESS VALUE; ONLINE COMMUNITIES; SOCIAL CONTRACT; TRUST THEORIES; VIRTUAL COMMUNITY;

INFORMATION TECHNOLOGY; ONLINE SYSTEMS;

VIRTUAL REALITY;

EID: 73749086567     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2009.07.004     Document Type: Article

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