More is not always better: The impact of relationship functions on customer-perceived relationship value

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 136-144

  Ritter, Thomas ^a   Walter, Achim ^b  

^a Department of International Economics and Management   (Denmark)

^b UNIVERSITY OF KIEL   (Germany)

Author keywords

Customer innovativeness; Customer perceived value; Innovation; Relationship function

Indexed keywords

EID: 84856767915     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.020     Document Type: Article

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