The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements

International Journal of Advertising

Volumn 28, Issue 4, 2009, Pages

  Ying, Lou ^a   Korneliussen, Tor ^a   Grønhaug, Kjell ^b  

^a Graduate School of Business   (Norway)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

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[No Author keywords available]

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EID: 73149088388     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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