Effects of ad placement and type on consumer responses to podcast ads

Cyberpsychology and Behavior

Volumn 12, Issue 5, 2009, Pages 533-537

  Ritter, Eric A ^a   Cho, Chang Hoan ^b  

^a Pyper Paul and Kenney   (United States)

^b Yonsei University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTITUDE; AVOIDANCE BEHAVIOR; CONSUMER; FEMALE; HUMAN; HUMAN EXPERIMENT; MALE; MENTAL IRRITATION;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; ANALYSIS OF VARIANCE; ATTITUDE; CONSUMER SATISFACTION; FACTOR ANALYSIS, STATISTICAL; FEMALE; HUMANS; MALE; WEBCASTS AS TOPIC; YOUNG ADULT;

EID: 70350109369     PISSN: 10949313     EISSN: None     Source Type: Journal    
DOI: 10.1089/cpb.2009.0074     Document Type: Article

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