Advertising versus pay-per-view in electronic media

International Journal of Research in Marketing

Volumn 20, Issue 1, 2003, Pages 13-30

  Prasad, Ashutosh ^a   Mahajan, Vijay ^b,c   Bronnenberg, Bart ^d  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c INDIAN SCHOOL OF BUSINESS   (India)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advertising; Media; Price discrimination

Indexed keywords

EID: 0037367835     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(02)00119-2     Document Type: Article

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