Brands and gaming: Are you ready to play?

Young Consumers

Volumn 7, Issue 2, 2006, Pages 8-13

  Farrand, Tom ^a   Nichols, David ^a   Rowley, Tom ^a   Avery, Matt ^a  

^a BIG (Brands and Gaming) Limited   (United Kingdom)

Author keywords

Brands; Entertainment; Marketing; Video games; Youth

Indexed keywords

EID: 84993058086     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610610701448     Document Type: Review

References (0)