Social Marketing as Transformational Marketing in Public Services: The Case of Project Bernie

Public Management Review

Volumn 14, Issue 7, 2012, Pages 987-1010

  Peattie, Sue ^a   Peattie, Ken ^b   Thomas, Robyn ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

public services; Social marketing; transformational marketing

Indexed keywords

EID: 84868576316     PISSN: 14719037     EISSN: 14719045     Source Type: Journal    
DOI: 10.1080/14719037.2012.662444     Document Type: Article

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