The Public Service Offering and its Influence on Marketing Priorities in Local Government Organizations

Public Management Review

Volumn 14, Issue 4, 2012, Pages 473-497

  Chew, Celine ^a   Vinestock, Christopher ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b Swansea City Council   (United Kingdom)

Author keywords

discretionary services; local government; non discretionary services; public sector marketing; Public service offering

Indexed keywords

EID: 84861590727     PISSN: 14719037     EISSN: 14719045     Source Type: Journal    
DOI: 10.1080/14719037.2011.649971     Document Type: Article

References (56)

1. Alford, J. 2002. Defining the Client in the Public Sector: A Social-Exchange Perspective. Public Administration Review, 62(3) May/June: 337-46.
2. Andreasen, A., Goodstein, R. and Wilson, J. 2005. Transferring "Marketing Knowledge" to the Nonprofit Sector. Californian Management Review, 47(4): 46-67.
3. Andreasen, A. and Kotler, P. 2003. Strategic Marketing for Non-Profit Organizations, (6th edn), Upper Saddle River: Prentice-Hall.
4. Audit Commission. 1994. Report and Accounts, London: HMSO.
5. Bain, G. 2002. The Future of the Fire Service: Reducing Risk Saving Lives, Report of the Independent Review of the Fire Service, London: HMSO.
6. Boyne, G. A. 1992. Local Government Structure and Performance: Lessons from America. Public Administration, 70(3): 333-57.
7. Boyne, G. A. 2002. Public and Private Management: What's the Difference. Journal of Management Studies, 39(1): 97-122.
8. Butler, P. and Collins, N. 1995. Marketing Public Sector Services: Concepts and Characteristics. Journal of Marketing Management, 11(1): 83-96.
9. Burton, S. 1999. Marketing for Public Organizations. Public Management: An International Journal of Research and Theory, 1(2): 373-85.
10. Buurma, H. 2001. Public Policy Marketing: Marketing Exchange in the Public Sector. European Journal of Marketing, 36(11/12): 1287-300.
11. Cabinet Office (2010) Building the Big Society. Available at http://www.cabinetoffice.gov.uk/media/407789/building-big-society.pdf (accessed June 2010)
12. Carson, D., Gilmore, A. and Perry Gronhaug, C.K. 2001. Qualitative Marketing Research, London: Sage Publications.
13. Chapman, D. and Cowdell, T. 1998. New Public Sector Marketing, Harlow: Prentice Hall Financial Times.
14. Chartered Institute of Marketing. 2005. Marketing and the 7Ps., Maidenhead: Chartered Institute of Marketing.
15. Collins Paperback English Dictionary (2006) Glasgow: HarperCollins Publishers
16. Cousins, L. 1990. Marketing Planning in the Public and Non-Profit Sector. European Journal of Marketing, 24(7): 15-30.
17. Department for Communities and Local Government (DCLG) (2006) Local Government Service Diversity: Practice, Expectations and Public Attitude, Final Report, London: DCLG. Available at http://www.communities.gov.uk/pub/446/LocalGovernmentServiceDiversitypracticeexpectationsandpublicattitudesFullReport_id1501446.pdf (accessed November 2009)
18. De Vaus, D. 2001. Research Design in Social Research, London: Sage Publications.
19. Enis, B M. 1981. "Governments as Marketers: Issues of Management and Public Policy". In Government Marketing: Theory and Practice, Edited by: Mokwa, M P. and Permut, S E. New York: Praeger.
20. Enis, B. M. and Homans, R E. 1973. A Guide for Appraising Marketing Activities. Business Horizons, 16(5): 20-30.
21. Felton, A. P. 1959. Making the Marketing Concept Work. Harvard Business Review, 37 July-August: 55-65.
22. Graham, P. 1994. Marketing in the Public Sector: Inappropriate or Merely Difficult. Journal of Marketing Management, 10(5): 361-75.
23. Guy, M. and Hitchcock, J. 2000. If Apples Were Oranges: The Public/Nonprofit/Business Nexus in Peter Drucker's Work. Journal of Management History, 6(1): 30-47.
24. Hamel, G. and Prahalad, C K. 1989. Strategic Intent. Harvard Business Review, 67(3): 63-76.
25. Improvement and Development Agency (IDEA) (2010) Delivering Value for Money. Available at http://www.idea.gov.uk/idk/core/page.do?pageId=21744861 (accessed November 2010)
26. Kane, D. (2010) The Numbers Behind the Big Society. Available at http://www.ncvo-vol.org.uk/networking-discussions/blogs/116/10/05/20/numbers-behind-big-society (accessed June 2010)
27. Kearsey, A. and Varey, R J. 1998. Managerialist Thinking on Marketing for Public Services. Public Money and Management, 18(2): 51-60.
28. Kohli, A. K. and Jaworski, B. J. 1990. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54 April: 1-18.
29. Kotler, P. 1999. How to Create, Win and Dominate Markets, New York: The Free Press.
30. Kotler, P. and Levy, S J. 1969. Broadening the Concept of Marketing. Journal of Marketing, 33(1(January): 10-15.
31. Kvale, S. and Brinkmann, S. 2009. Interviews: Learning the Craft of Qualitative Research Interviewing(2nd edn), London: Sage Publications.
32. Laing, A. 2003. Marketing in the Public Sector: Towards a Typology of Public Services. Marketing Theory, 3(4): 427-45.
33. Laing, A W. and McKee, L. 2001. Willing Volunteers on Unwilling Conscripts? Professionals and Marketing in Service Organizations. Journal of Marketing Management, 17(5/6): 559-76.
34. Lamb, C W. 1987. Public Sector Marketing is Different. Business Horizons, 30(4): 56-60.
35. Laville, J. L and Nyssens, M. 2004. "The Social Enterprise: Towards a Theoretical Socio-Economic Approach". In The Emergence of Social Enterprise, Edited by: C., Borzaga and J., Defourny. 312-32. London: Routledge, Chapter 18.
36. Liao, M N. and Foreman Sargeant, S.A. 2001. Market Versus Societal Orientation in the Non-Profit Context. International Journal of Nonprofit and Voluntary Sector Marketing, 6(3): 254-68.
37. Local Government Improvement and Development (LGID) (2006) Enterprising Councils: Getting the Most from Trading and Charging. Available at http://www.idea.gov.uk/idk/core/page.do?pageId=21738981 (accessed November 2010)
38. Lovelock, L. and Weinberg, C. 1989. Public and Nonprofit Marketing(2nd edn), Redwood City: The Scientific Press.
39. McKenna, R. 1991. Marketing is Everything. Harvard Business Review, 69(1): 65-79.
40. McLaughlin, K. 2002. Lessons Drawing from the International Experience of Modernizing Local Governance. Public Management Review, 4(3): 405-10.
41. McLaughlin, K. and Osborne Chew, S. P.C. 2009. Relationship Marketing, Relational Capital and the Future of Marketing in Public Service Organizations. Public Money and Management, 29(1): 35-42.
42. Office of the Deputy Prime Minister (ODPM). 2003. General Powers for Best Value Authorities to Charge for Discretionary Services, London: ODPM.
43. Osborne, S P. and Brown, K. 2005. Managing Change and Innovation in Public Service Organizations, London: Routledge.
44. Proctor, T. 2007. Public Sector Marketing, London: Pearson Education.
45. Rees, P. and Harper, M. 2003. Marketing Communications in Local Government. Local Governance, 29(1): 78-94.
46. Scrivens, E. 1991. Is There a Role for Marketing in the Public Sector. Public Money and Management, 11(2): 17-23.
47. Stake, R. 1995. The Art of Case Study Research, London: Sage Publications.
48. Stewart, J. and Ranson, S. 1988. Management in the Public Domain. Public Money and Management, 8(1/2): 13-19.
49. Talbot, C. R. and Talbot, C. L. 2011. "Local Government Strategies in an Age of Austerity". In Redefining Local Government, Edited by: Oyarce, C. M. London: Public Management and Policy Association.
50. van de Hart, H. W. C. 1990. Government Organizations and Their Customers in the Netherlands: Strategy, Tactics and Operations. European Journal of Marketing, 24(7): 31-42.
51. Walsh, K. 1991. Citizens and Consumers: Marketing and Public Sector Management. Public Money and Management, 11(2): 9-16.
52. Walsh, K. 1994. Marketing and Public Sector Marketing. European Journal of Marketing, 28(3): 63-71.
53. Walsh, K. 1995. Public Services and Market Mechanisms, Basingstoke: Macmillan.
54. Webster, F. E. 1992. The Changing Role of Marketing in the Corporation. Journal of Marketing, 56(4): 1-17.
55. Welsh Assembly Government. 2004. Making the Connections: Delivering Better Services for Wales, Cardiff: Welsh Assembly Government.
56. Yin, R. K. 2003. Case Study Research Design and Methods, (3rd edn), London: Sage Publications Ltd.