The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration

European Management Journal

Volumn 27, Issue 3, 2009, Pages 197-212

  Kaplan, Andreas M ^a   Haenlein, Michael ^a  

^a ESCP EUROPE   (France)

Author keywords

Not for profit marketing; Public administration; Public management; Public marketing; Public sector; Social marketing

Indexed keywords

EID: 67349213354     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2008.10.003     Document Type: Article

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