Editorial-Parameters of transformational marketing

Journal of Marketing Management

Volumn 26, Issue 13-14, 2010, Pages 1161-1164

  Broderick, Amanda J ^a   Kipnis, Eva ^b  

^a DURHAM UNIVERSITY   (United Kingdom)

^b Department of Economics Finance and Accounting   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79958090486     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.524814     Document Type: Article

References (12)

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3. Beard, R. (2009). The future of marketing and me. Blog post posted on September 24, 2009. Retrieved September 4, 2010, from http://randallbeard.wordpress.com/2009/09/24/futureof-marketing-randall-beard/
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10. Schultz, D. (2009). Transformational branding. Marketing Management, 18(5), 6-7.
11. Trim, P.R.J. (2002). Corporate intelligence and transformational marketing in the age of the Internet. Marketing Intelligence and Planning, 20(5), 259-268.
12. Trim, P.R.J. (2004). The strategic corporate intelligence and transformational marketing model. Marketing Intelligence and Planning, 22(2), 240-256.