The strategic corporate intelligence and transformational marketing model

Marketing Intelligence & Planning

Volumn 22, Issue 2, 2004, Pages 240-256

  Trim, Peter R J ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Marketing intelligence; Marketing opportunities; Modelling; Strategic marketing

Indexed keywords

EID: 84993082527     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410525896     Document Type: Article

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