The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management

Public Management Review

Volumn 14, Issue 4, 2012, Pages 433-450

  Wright, Gillian H ^a   Chew, Celine ^b   Hines, Anthony ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Marketing; nature of PNSOs; service; user focus

Indexed keywords

EID: 84861588939     PISSN: 14719037     EISSN: 14719045     Source Type: Journal    
DOI: 10.1080/14719037.2011.649973     Document Type: Article

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