Journalists' Evaluation of Corporate Reputations

Corporate Reputation Review

Volumn 7, Issue 2, 2004, Pages 196-205

  Dowling, Grahame R ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33750324002     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540220     Document Type: Article

References (0)