The evolution of brand preferences: Evidence from consumer migration

American Economic Review

Volumn 102, Issue 6, 2012, Pages 2472-2508

  Bronnenberg, Bart J ^a   Dubé, Jean Pierre H ^b   Gentzkow, Matthew ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84867724789     PISSN: 00028282     EISSN: None     Source Type: Journal    
DOI: 10.1257/aer.102.6.2472     Document Type: Review

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