Recording discrepancies in Nielsen Homescan data: Are they present and do they matter?

Quantitative Marketing and Economics

Volumn 8, Issue 2, 2010, Pages 207-239

  Einav, Liran ^a,b   Leibtag, Ephraim ^c   Nevo, Aviv ^d  

^a STANFORD UNIVERSITY   (United States)

^b NATIONAL BUREAU OF ECONOMIC RESEARCH   (United States)

^c ECONOMIC RESEARCH SERVICE   (United States)

^d NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Measurement error; Self reported data; Validation study

Indexed keywords

EID: 77956183723     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-009-9073-0     Document Type: Article

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