Impact of age on brand choice

The Aging Consumer: Perspectives From Psychology and Economics

Volumn , Issue , 2011, Pages 191-208

  Lambert Pandraud, Raphaëlle ^a   Laurent, Gilles ^b  

^a ESCP EUROPE   (France)

^b HEC PARIS   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84867725448     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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