Consumer packaged goods in the United States: National brands, local branding

Journal of Marketing Research

Volumn 44, Issue 1, 2007, Pages 4-13

  Bronnenberg, Bart J ^a   Dhar, Sanjay K ^b   Dubé, Jean Pierre ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Department of Marketing ^*  (United States)

^c UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247247826     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.1.4     Document Type: Review

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