Brand history, geography, and the persistence of brand shares

Journal of Political Economy

Volumn 117, Issue 1, 2009, Pages 87-115

  Bronnenberg, Bart J ^a   Dhar, Sanjay K ^b   Dube, Jean Pierre H ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CAPITAL MARKET; CONSUMPTION BEHAVIOR; FINANCIAL MARKET; HUMAN GEOGRAPHY; PERSISTENCE;

NORTH AMERICA; UNITED STATES;

EID: 62749158251     PISSN: 00223808     EISSN: None     Source Type: Journal    
DOI: 10.1086/597301     Document Type: Article

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