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Marketing Science
Volumn 27, Issue 4, 2008, Pages 745-748
The IRI marketing data set
Author keywords

Distribution; Price; Product; Promotion; Sales
Indexed keywords

EID: 60849127011     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0450     Document Type: Article
Times cited : (337)
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    • Retail-price drivers and retailer profits
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.