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Volumn 38, Issue 3, 2007, Pages 557-592

Advertising dynamics and competitive advantage

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EID: 38649139594     PISSN: 07416261     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0741-6261.2007.00101.x     Document Type: Article
Times cited : (75)

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