Customer clusters as sources of innovation-based competitive advantage

Journal of International Marketing

Volumn 20, Issue 3, 2012, Pages 17-33

  Bindroo, Vishai ^a   Mariadoss, Babu John ^b   Pillai, Rajani Ganesh ^c  

^a INDIANA UNIVERSITY SOUTH BEND   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c NORTH DAKOTA STATE UNIVERSITY   (United States)

Author keywords

Cluster heterogeneity; Customer cluster; Innovation speed; Proximity; Radical innovation

Indexed keywords

EID: 84867660605     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.11.0159     Document Type: Article

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