A cross-national study of the relationship between international diversification and new product performance

International Marketing Review

Volumn 20, Issue 4, 2003, Pages 353-376

  Jeong, Insik ^a  

^a Hankuk University of Foreign Studies   (South Korea)

Author keywords

China; Globalization; International marketing; National cultures; Product development; United States of America

Indexed keywords

EID: 3242739538     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330310485144     Document Type: Review

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