Antecedents and outcomes of new product development speed: A propositional inventory germane to marketing

European Journal of Marketing

Volumn 38, Issue 1-2, 2004, Pages 209-223

  Menon, Ajay ^a   Lukas, Bryan A ^b  

^a University Distinguished Teaching Scholar   (United States)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Bureaucratic organizations; Marketing; New products; Organizational culture

Indexed keywords

EID: 50249177049     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410511195     Document Type: Article

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