We are not the same as you and I: Causal effects of minor language variations on consumers' attitudes toward brands

Journal of Consumer Research

Volumn 39, Issue 3, 2012, Pages 644-661

  Sela, Aner ^a   Christian Wheeler, S ^b   Sarial Abi, Gülen ^c  

^a UNIVERSITY OF FLORIDA   (United States)

^b STANFORD UNIVERSITY   (United States)

^c KOÇ UNIVERSITY   (Turkey)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84866994833     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/664972     Document Type: Article

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