The effect of metaphor on processing style in a persuasion task: A motivational resonance model

Journal of Personality and Social Psychology

Volumn 77, Issue 4, 1999, Pages 688-697

  Ottati, Victor ^a   Rhoads, Susan ^b   Graesser, Arthur C ^b  

^a LOYOLA UNIVERSITY CHICAGO   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033422269     PISSN: 00223514     EISSN: None     Source Type: Journal    
DOI: 10.1037/0022-3514.77.4.688     Document Type: Article

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