Private label share, branding strategy and store loyalty

Journal of Retailing and Consumer Services

Volumn 18, Issue 4, 2011, Pages 259-270

  Ngobo, Paul Valentin ^a  

^a Economie et Gestion   (France)

Author keywords

Factor analytic random coefficients models; Household panel data; Private label branding; Private label share; Store loyalty

Indexed keywords

CONSUMPTION BEHAVIOR; ECONOMETRICS; FACTOR ANALYSIS; MODELING; PANEL DATA; RETAILING;

FRANCE;

EID: 79957538805     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.11.007     Document Type: Article

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