Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations

Journal of Business Ethics

Volumn 109, Issue 2, 2012, Pages 163-174

  Kim, Namin ^a   Sung, Youri ^b   Lee, Moonkyu ^b  

^a Kyonggi University   (South Korea)

^b Yonsei University   (South Korea)

Author keywords

Activity fit; Business fit; Consumer attributions on firm's motives; Familiarity fit; Non profit organizations (NPO); Social alliances

Indexed keywords

EID: 84865415476     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-1115-3     Document Type: Article

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