Does the firm's market orientation behaviour influence innovation's success?

Management Decision

Volumn 50, Issue 8, 2012, Pages 1445-1464

  Vega Vázquez, Manuela ^a   Cossío Silva, Francisco J ^a   Martín Ruíz, David ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

Market orientation; New products; Organizational innovation; Organizational performance

Indexed keywords

EID: 84865399606     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741211262024     Document Type: Article

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