The visual priming effect of credit card advertising disclosure

International Journal of Disclosure and Governance

Volumn 9, Issue 4, 2012, Pages 348-363

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

brand attitude; college students; corporate social responsibility; credit card advertising; disclosure; perceived trust

Indexed keywords

EID: 84864335852     PISSN: 17413591     EISSN: 17466539     Source Type: Journal    
DOI: 10.1057/jdg.2011.25     Document Type: Article

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