Advertising disclosures and CSR practices of credit card issuers

Management Research News

Volumn 32, Issue 12, 2009, Pages 1177-1191

  Wang, Alex ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Advertising; Corporate social responsibility; Credit cards; Disclosure; Psychological contracts

Indexed keywords

EID: 71949124449     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170911006920     Document Type: Article

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