A theory-based approach for improving demand artifact assessment in advertising experiments

Journal of Advertising

Volumn 33, Issue 2, 2004, Pages 63-73

  Allen, Chris T ^a  

^a UNIVERSITY OF CINCINNATI   (United States)

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[No Author keywords available]

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EID: 3042633096     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639157     Document Type: Article

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